The Me-Me-Me Author
Marvelous Marcus
“People keep telling me I should write a book about my incredible journey!”Marvelous Marcus
Running gag: Every conversation somehow becomes an opportunity to talk about Marcus.
The mistake
Why doesn't my personal story bring in clients?
Readers buy books that solve their problem. A memoir-style book about the author's journey rarely tells the reader what to do next or why to hire the author. Clients come when the story is used to teach a lesson the reader needs and the book leads to a clear offer.
Signs you're Marcus
- Your book is mostly about your life, and less about the reader's
- Friends loved it, strangers didn't buy it
- You can't say in one sentence what problem the book solves
- There is no offer at the end of the book
What the guides see
Quincy the Quail
Quincy would ask who the reader is and what they should be able to do after the last chapter.
Sienna the Coyote
Sienna would ask where the book sends the reader, and what Marcus actually sells when they get there.
The fix
What fixes Marvelous Marcus's mistake?
Clients. A book about the reader's problem that leads to a clear offer. This stage of the ecosystem is led by Sienna the Coyote.
Book to Business
Stage: ClientsReader-first messageReframe your story around the problem your ideal client needs solved
Signature offerOne clear paid offer the book points to: coaching, consulting, speaking or a program
Book-to-client pathCalls to action inside the book that lead to your page, your list and your calendar
Speaker one-sheetSo event hosts and podcast producers can say yes quickly