Episode 001

The Phone That Never Rang

Barry publishes his book and waits for the clients to call. Three months later, the Fox and the Owl give him the reality check every new author needs.

Barry holds up his book, My Journey: From Lessons to Leadership, grinning with his phone in hand.
1. The Big AnnouncementBarry: "I'm officially a published author! The clients should start calling any minute!"
Barry slumps at his desk beside a Still Waiting mug, his phone showing No Missed Calls.
2. Three Months Later...Barry: "Three months... Not one new client! I even checked to make sure my ringtone works!"
A fox in an orange jacket and gold bracelets gives Barry a knowing look.
3. The Reality CheckThe Fox: "Honey... Amazon is a bookstore, not a business plan."
Barry: "But I put my book on Amazon!"
A wise owl in glasses and a scarf, holding a quill, speaks to a thoughtful Barry.
4. The Question No One AskedThe Owl: "A book opens a door, Barry. Where does yours lead?"

The lesson

Why doesn't a published book bring in clients?

A book proves you know something. It does not tell the reader what to do next. Amazon sells the book and keeps the customer. Without your own site, a free next step and a clear offer, readers finish the last chapter and move on.

Are you Barry? See stage 1Find your stage

Episode script

1. The Big Announcement Barry: "I'm officially a published author! The clients should start calling any minute!"

2. Three Months Later... Barry: "Three months... Not one new client! I even checked to make sure my ringtone works!"

3. The Reality Check The Fox: "Honey... Amazon is a bookstore, not a business plan."
Barry: "But I put my book on Amazon!"

4. The Question No One Asked The Owl: "A book opens a door, Barry. Where does yours lead?"